For startups with small budgets, marketing tools often make the biggest impact. Online marketing is the cornerstone of any growth business, which is why I focus on online marketing every day. However, the overall level of marketing knowledge needed can sometimes be overwhelming for startups. I recently wrote a book called Marketing Yourself (which is …
Technology changes faster than marketing knows how to cope, and now as much as 50 percent of marketers face the challenge of producing and delivering content that only their customers will want to read. Technology has taken over from the newspapers, and newspapers have taken over from the magazines. Revenue models are becoming digital, and …
As an interactive design guy, I spend a lot of my time setting up websites and putting content into content management systems on websites. While this task isn’t generally the most difficult thing in the world, it can sometimes be tedious if the content is formatted incorrectly. It also bugs me to see other content …
I’m about to tell you something you already know: almost everyone has access to a mobile device these days. But let’s talk about how it relates to something we, as mobile device users, don’t frequently think about: web design. Later, we’ll talk about something that’s rather new: responsive web design. It all began… We’ll start …