For startups with small budgets, marketing tools often make the biggest impact. Online marketing is the cornerstone of any growth business, which is why I focus on online marketing every day. However, the overall level of marketing knowledge needed can sometimes be overwhelming for startups. I recently wrote a book called Marketing Yourself (which is …
Technology changes faster than marketing knows how to cope, and now as much as 50 percent of marketers face the challenge of producing and delivering content that only their customers will want to read. Technology has taken over from the newspapers, and newspapers have taken over from the magazines. Revenue models are becoming digital, and …
As an interactive design guy, I spend a lot of my time setting up websites and putting content into content management systems on websites. While this task isn’t generally the most difficult thing in the world, it can sometimes be tedious if the content is formatted incorrectly. It also bugs me to see other content …
Think back to some of the worst social media disasters you can remember. Some of the horror stories that come to my mind are Burger King’s “Whopper Sacrifice” campaign, CelebBoutique’s Aurora tweet, and the unforgettable meltdown of Amy’s Baking Company. So, why would I bring up these companies’ cringe-worthy, damaging online blunders? In hopes that …
I’m about to tell you something you already know: almost everyone has access to a mobile device these days. But let’s talk about how it relates to something we, as mobile device users, don’t frequently think about: web design. Later, we’ll talk about something that’s rather new: responsive web design. It all began… We’ll start …
You’ve completed the design and development portion of your new website. You’re excited to show everyone the new look, and the web design company you’re working with is ready to pull the trigger. But hold on – what happens now? The upfront cost of the site design is probably what you considered the most when …